Tape B hides "easter eggs" outside the venue in the hours before his performance. On each cassette tape/usb is some unreleased mixes and guest passes to the show. He posts on his Instagram Story a first person video giving his followers a few views of the location. I was in Denver pre-Thanksgiving for his show and we raced around the city (on foot, in my car, and perhaps the most efficient, on a Lime) trying to find his tapes and had a blast doing so. To your point, we met a lot of other Tape B fans in our efforts as we all converged on a spot which hyped us up even more for the show.
MAHA could do something similar either day of, or even better, in the weeks and months leading up to the festival. Hide easter eggs in various parts of Omaha with guest pass access and perhaps some unreleased information regarding the artists. Doing so gets fans excited for the event but also directs them to their social pages. It's a win-win with very little effort.
Tape B hides "easter eggs" outside the venue in the hours before his performance. On each cassette tape/usb is some unreleased mixes and guest passes to the show. He posts on his Instagram Story a first person video giving his followers a few views of the location. I was in Denver pre-Thanksgiving for his show and we raced around the city (on foot, in my car, and perhaps the most efficient, on a Lime) trying to find his tapes and had a blast doing so. To your point, we met a lot of other Tape B fans in our efforts as we all converged on a spot which hyped us up even more for the show.
MAHA could do something similar either day of, or even better, in the weeks and months leading up to the festival. Hide easter eggs in various parts of Omaha with guest pass access and perhaps some unreleased information regarding the artists. Doing so gets fans excited for the event but also directs them to their social pages. It's a win-win with very little effort.